“Without strategy, content is just stuff, and the world has enough stuff! ” Arjun Basu
Our communication flow starts with reach, moves to awareness and then engages the audience.
At FARDA, Communications Planning is our discipline, not a division. It’s a way of thinking where project management, data science, strategy, creative, technology, media, analytics and search make impact in delivering a recommended strategy for reaching target audience across paid, earned and owned media.
It is meant to ensure we move the target audience towards our clients’ business objectives and the magic is in the sources of data, and the cross-discipline nature of our team.
Developing objective-oriented roadmaps, powered by data science which will integrate owned, earned, and paid activities to convey measurable real business and marketing results. We develop The ‘Core Idea’ guided by Insight and Analytics as a unified theme that will be the foundation for all plans and campaigns across owned, earned and paid channels. The primary theme will help us to develop the brand’s persona and tone of voice, while outlining how to best implement it on each social platform.
Digital Architecture Development
We try to redefine the solution process and shifts the focus from the problems to experiences. Our workflow is driven by customer experience to utilize technology to transform business, increase revenue and profitability and improve the competitive position of a business.
Conversion Rate Optimization
The best way to convert passive audience into active customers and evangelists is to listen to them.Through quantitative and qualitative research , we identify and bypass any roadblocks that stand in the way of conversion.
Search Strategy (SEO & SEM)
Search is how users discover information on the internet. Nowadays search engines are the mediators that determine what answers consumers get to their questions – prioritizing brands and content that are helpful, informative, and optimized across screens and devices – at the most important moment – when consumers are actively looking.
In terms of SEO/SEM success means looking beyond driving rankings, traffic or direct response conversions. It’s about optimizing the user experience on the search engine result pages in alignment with the full digital ecosystem, spanning owned, earned and paid.