“Social Media is about sociology and psychology more than technology. ” Brian Solis
Developing objective-oriented roadmaps, powered by data science which will integrate owned, earned, and paid activities to convey measurable real business and marketing results. We develop The ‘Core Idea’ guided by Insight and Analytics as a unified theme that will be the foundation for all plans and campaigns across owned, earned and paid channels. The primary theme will help us to develop the brand’s persona and tone of voice, while outlining how to best implement it on each social platform.
Earned Influencer Programs
We always try to prove how work, time and resources invested in social/digital media represent themselves into brand awareness, purchases or perception change.
Our workflow is driven by a deep understanding of practical data, platform sentiments and is rooted in having a unified measurement framework.
We characterize upfront what we are going to measure based on brand business objectives and then optimize throughout with the single purpose of always creating measurably better work.
Our community management team are the ears and eyes of the clients, serving not only as a first line of defense for the brand but also as trained SWAT teams able to pick up on key insights from the community.
The Community Managers work closely with the brand managers and internal teams to leverage the learnings in a way that address business needs as well as tailor made insight into best practices and trends that we use to keep our clients above the competition.
Insights are the heartbeat of our agency and the first step of all the work we do. We use people not computers to listen and derive insights about your brand, your competition, and your audience(s) to inform strategies – whether for an integrated program, paid media plan, or even platform recommendations.
Social Crisis Preparation & Management
Crisis may happen at any time and social media channels never close! We believe that preparation is everything. Our teams ensure that clients and their stakeholders are organized through social listening, community management, and strategy. Leaning on a cross-functional team we bring leadership, guidance and action through crises both big and small.