Being top of mind with your target audience on any platforms they love
FARDA’s media gurus plan holistically with a full range of buying capabilities across all touch-points: video, social, mobile and search. We offer industry-leading influencer marketing capabilities with the help our tailor made Artificial Intelligence tools.
We will also map out the brand’s media plan, identifying the influence it will looking for to leverage who are advocates and ripe for targeting through paid media.
Many media obstacles are engineering challenges and FARDA’s marketing technology team helps navigate areas such as ad exposures and fraud, cross-channel attribution, tech audits, ad identification, and connecting CRM and media systems.
Analytics & Measurement
Analytics and reporting shouldn’t just show what’s working, it should optimize and show how it can work better. We launch attribution programs, assist in complex business predictions and build media mix optimization models to help our client be efficient today and smarter tomorrow.
Our media team is highly experienced in helping acquisition marketers get more value from money spent, with deep specialties in FMCGs, financial services and entertainment. We use predictive plans to optimize ROI and constantly assess and optimize to improve efficiency over time.