The data behind people is key to engaging them
The brand & competitive data science provides an understanding of the online conversation environment. Through our manual and automated approach we determine the brand health and map key metrics against competitors to determine growth opportunity areas.
Consumer Journey Mapping
The CJM analytics illuminates the consumer’s path from awareness to purchase which is revealing barriers, triggers, mindset, motivation, and touch-points to inform messaging strategies, digital architectures, content creation and more.