“Advertising brings in customers, but word-of-mouth brings in the best customers.
” Jonah Berger
Influencer Marketing Strategy
We define more intelligent ways for our clients to engage third parties so that messages and messengers are heard. This comes from an understanding of the target audience, who and what influences them, where they are getting their information and what will inspire them to engage. By teaming up with our Data Scientists, we leverage Conversation Mapping to identify influencers within a particular subject or conversation in order to map advocates and detractors.
Content Creation & Amplification
IGC (Influencer Generated Content) outcompete branded content in both paid and owned channels. We collaborate with influential developers and optimize the investment across all communications channels.
Lifestyle Storyteller Campaigns
Beyond bloggers, we help brands by partnering with influencers with great impact of social presence to communicate deeper stories to reach, educate and inspire a wider audience.
With our Artificial Intelligence tools and expert Influencer Marketing experts, we utilize Nano, Micro and Macro Influencers to meet the business and marketing objectives.
Brand/Fan Advocacy Activation
By using our Artificial Intelligence Tools, we identify and activate neural networks of people who authentically and organically talk about brands or diverse categories. They are not necessarily social channel followers, but advocate with like-minded individuals.